Pre-Hotel Booze Run: Exasperated with hotel mini-bar markups? Click here to find out why you should execute a “PHBR” on every trip.
Learn About Wine from America's Wine Expert
Pre-Hotel Booze Run: Exasperated with hotel mini-bar markups? Click here to find out why you should execute a “PHBR” on every trip.
TWITTER CONTEST: * Win a private Drink Bravely seminar with Mark Oldman for you and three guests (a $9,000 value!)
To celebrate the launch of Oldman’s Brave New World of Wine, every week in September we are running a contest on Twitter to see who can identify a particular wine (type and/or producer) recommended Mark’s new book. The hints will be based on a chapter, sidebar, or celebrity recommendation in the book. Everyone who guesses correctly will be entered in our weekly drawing for an autographed book and a limited-edition, très-chic “Drink Bravely” tote bag . Each week, there will be two winners of the book and bag combo.
Each person who guesses correctly by the end of that week’s drawing will automatically be entered into the Grand Prize drawing on October 11, 2010.
Grand Prize will be selected by random
Submissions for the weekly drawing must be received via Twitter by 11:59pm EST of the Sunday before the weekly drawing. The weekly drawing will take place every Monday and winners for that week will be announced via Twitter on Tuesday at noon EST.
What’s at stake:
CONTEST RULES
Eligibility:
Timing:
Submissions for the weekly drawing must be received by 11:59pm EST of the Sunday before the weekly drawing. The weekly drawing will take place every Monday and winners will be announced via Twitter on Tuesday.
How to enter:
Questions will be posted throughout the week during the contest period on Twitter. Tweet your answer to @MarkOldman with the Hashtag #DrinkBravely to enter.
Example: “@MarkOldman It’s gotta be Broadbent Vinho Verde! #DrinkBravely”
Weekly winners will be notified via Twitter and will Tweet or email their shipping address to us that day. On December 8th, 2010, a Grand Prize winner selected randomly from all weekly winners and announced on Twitter and the MarkOldman.com web site.
The legal stuff:
Prizes & Approximate retail values.
Grand Prize (One winner announced October 11, 2010) – $9,000 value
A private Drink Bravely seminar with Mark at a cozy, cool location in Manhattan, for you and three of your guests, including 90 minutes of instruction, 6 different wines (“Brave New Pours”), including one decades-old bottle from Mark’s personal stash, and 4 autographed books.
Weekly Prize (Two winners chosen each week through Oct 4, 2010):
(1) autographed copy of Oldman’s Brave New World of Wine and one (1) extremely-limited-edition “Drink Bravely” tote bag shipped First Class to an address in the United States – $30 value
No purchase necessary to win
Clues give each week may include quotes from the book “Oldman’s Brave New World of Wine” however the book is not required to identify the winning answer.
NOTICE TO ENTRANTS
This contest is organized and executed by Wetakem, LLC (“Sponsor”). Sponsor reserves the right to cancel or modify the promotion if fraud, misconduct or technical failures destroy the integrity of the program. If technical malfunctions or suspect voting/irregularities corrupt the voting process, Sponsor reserves the right, in its sole discretion, to award prizes based solely on the weekly winners’ responses or non-suspect votes.
Proof of submitting entries will not be deemed to be proof of receipt by Sponsor.
Any entries which are suspected of being fraudulent (including those using robotic, automatic, programmed or similar methods of participation) will be disqualified, based on determinations made solely by Sponsor.
Sponsor reserves the right to prohibit the participation/voting of an individual if fraud or tampering is suspected or if the account holder fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules.
The Grand Prize winner is responsible for covering their own airfare and lodging and any other associated costs involved in travelling to and staying in New York City for the Drink Bravely grand prize. The winner has until June 30, 2011 to arrange a mutually convenient date with Mark for the seminar.
So many wine drinkers I know remain mired in a Merlot morass, falling back on the same old standards with exasperated resignation, clinging to the coastline of familiarity like anxious castaways. Who can blame them, given the sundry impediments to experimentation, from restaurants’ vertiginous markups to the fetishists who’d have you believe that wine appreciation requires a slavish devotion to ratings, florid language, and pricey gadgets? Compounding this problem is the relative opacity of wine knowledge itself, replete as it is with bedeviling pronunciations and obfuscatory terminology.
The situation is especially unfortunate knowing that we are in a golden age of wine choice, one in which an ambitious new generation of winemakers and improved winemaking technology are revitalizing forgotten grapes and revamping wine regions throughout the world. Whereas just a generation ago there wasn’t much choice beyond the classics of Bordeaux, Merlot, Burgundy, and California, now you can trot the globe from the comfort of your own dinner table, sampling a new region or grape every night of the month if you so desire. The diversity of wines and their quality and affordability has never been greater.
Now your local wine merchant or beverage superstore not only stocks mainstream pours but offers wine from nontraditional grapes such as Torrontés, Moschofilero, and Petite Sirah and from regions as far-flung as New Zealand, Portugal, and Greece. And if your neighborhood store doesn’t have exactly what you want, the Internet has made it possible to search the world’s inventory of wine and have specific bottles sent to you in time for lunch the next day.
Similarly, wine bars and wine-themed restaurants have sprouted up in every city, offering everything from Albariño to rosé to Vinho Verde on their increasingly sophisticated lists. Sommeliers and wine directors have become the new gastronomic rock stars, profiled, with Windsor knots a-bulge, in magazines and blogs, becoming almost as renowned as the chefs with whom they work.
So the mandate for my new book, Oldman’s Brave New World of Wine, crystallized: it was time to build a bridge of knowledge from the insiders to everyone else, revealing the wines that so electrify me and my fellow wine pros – opening the curtain on what I call the “Brave New Pours.” These are insider favorites from around the world that are affordable and readily attainable.
With a yearning to inspire new taste sensations and a fiercely consumerist eye, my mission, pure and simple, is to fast track you to a world of pleasure, value, and adventure beyond wine’s usual suspects, whetehr they be pinot grigio, pinot noir, or good ol’ Merlot. In a phrase, I want to inspire you to drink bravely.
———————
Photo at top: celebrity chef, author, and restaurateur Michel Nischan – a terrific chap who really knows how to drink bravely.
Through my rosé-colored lenses, one of the greatest dividends of travel is the ability to take advantage of the diversity of wines now available. By diversity I mean not only the astonishing range of grapes, regions, and styles now on shelves and wine lists, but also the pleasure that can be had at both ends of the price continuum. No experience better captures this truth than a day last month in San Francisco.
It started with my first visit to Swan’s Oyster Depot, a timeworn feeding station as unapologetically simple as the oyster crackers that accompany your food. With its rickety stools, homespun menu board, and no-nonsense countermen, Swan’s has the feel of a San Francisco drugstore soda fountain, albeit one plopped down in the middle of a seedy city block; if Dirty Harry knew his way around a bivalve, this is where his day would be made.
We started with buttery Kumamotos accented with house-made mignonette sauce, then devoured cocktails of impossibly fresh Dungeness crabmeat — meaty, sweet, and pure. In just a few bites, this glistening fare provided cosmic retribution for every Filet-o-Fish sandwich ever to roll off the conveyer belt.
What really catapulted this lunch to “eleven” was the addition of wine — nothing expensive or complex but lean and piercing glasses of $7 Château la Tarciere Muscadet from France’s Loire Valley. Muscadet can be disappointingly bland to flavor-cravers accustomed to high-octane Chardonnay. But with shellfish, a well-made Muscadet operates like a lemon-squeeze or a spoonful of mignonette sauce, heightening flavors and making oceanic creatures taste richer and sweeter. It may not be a party sipper to be savored by itself, but with seafood of Swan’s caliber a good Muscadet is one of life’s deep pleasures.
If daytime brought ecstasy through modest means, nighttime provided a onetime pass to the gastronomic equivalent of Avatar’s Planet Pandora. But instead of reveling in the movie’s luminescent creatures, twelve fortunate wine lovers and I were treated to something even more extraordinary: a dinner featuring the wines of Henri Jayer from 70’s, 80’s, and 90’s, twelve different bottles in all, including one magnum. Organized by a collector whose taste and bonhomie is as epic as his generosity, these wines are the vinous equal of an Iberian Linx: you might read about its magnificence in magazines but you doubt that it actually exists in the material world. If the celebrated premier cru Bordeaux Chateau Margaux is like a late-model Bentley – regal, powerful, but relatively prevalent on certain streets — Jayer’s best vintages are like a ‘30s Alfa Romeo Mille Miglia Roadster: finely styled, achingly beautiful, and so rare that many pros wouldn’t even know where to find one.
Considered to be one history’s greatest fermenters of the grape, Henri Jayer, who died in 2006 at the age of 84, made Pinot Noir from Burgundy vineyards of microscopic size and monumental quality. He was especially noted for his pioneering vineyard practices and for performing them with a minimum of assistance. As one of my fellow guests related it, when a visitor to Jayer’s vineyards saw his sparsely populated winery, he demanded of the legendary vigeron, “Who helps you with all of this?”
With a twinkle in his eye, Jayer replied: “Les deux mains” (“My two hands.”)
And what those hands wrought. While words fail to adequately capture the sensations that aged Burgundy of this caliber can offer, suffice it to say that this was one of those rare instances when wine achieves the ethereal. As you sit with the wine, your nose inhales kaleidoscopic aromas of red berries, violets, Asian spices, earth, and smoke. These and other notes echo on the palate, joined by an enduring velvetiness that rivals the pleasure of a long, intense back scratch. The ‘78 Richebourg was especially commanding, its nose voluptuous with hints of cassis, rose water, and nutmeg, and its texture hauntingly vibrant and silky. It is not overstating the case to say that this was one of the best wines ever to pass my lips. I’m convinced that many of the world’s mood disorders would vanish if that Riche’s essence could somehow be captured and added to the world’s water supplies.
Like the Avatar audiences for whom reality pales next to the sensory splendor of Pandora, no one wanted this dinner to end. But the bottles were eventually drained and so I said my goodbyes and shuffled my lucky bones back to my hotel, easing my reentry into reality by toting along the empty bottle of Richebourg.
I probably wouldn’t have believed this night in San Francisco had transpired it if I didn’t wake up the next morning with that bottle watching over me. Its existence was a comforting sight, and then I looked closer: a few mouthfuls remained in the bottle! No matter that the sommelier had intentionally withheld this sediment-saturated juice; it could have been Tijuana tap water and I still was going to make productive use of it.
So I slipped the bottle into a discreet bag and walked two blocks to Yank Sing, San Francisco’s venerable dim sum house. When the frenetic trolley dollies weren’t looking our way, a friend and I took turns sipping the remains of the Richebourg, completely unbothered by the flecks of sediment swirling in our glasses like snow shakers. As we relished the wine with bites of soup dumplings, I contemplated the previous 24 hours in San Francisco and how ecstasy was found, by turns, in the simple, the sublime, and now a bit of both at the same time
Originally appearing on Tablet.com
Reprint of a Q&A with Mark about lovable wines for Valentine’s Day and his beloved “El Tigre.”
Q: What is the perfect Valentine’s Day wine?
Mark: For those willing to endure its vertiginous pricing and notorious inconsistency, the answer, unequivocally, is red Burgundy from France. It has a splendidly shimmery glow, a kind of ruby translucence that is a world away from midnight dark wines like Zinfandel and Syrah. The best examples have an intoxicating fragrance of berries and rose petals as well as a satiny coating that seems to leave a talcum trail across your palate. They often show an underlying hint of earthiness — think mushrooms or forest floor or autumn leave piles — a kind of primal sexiness that stands it apart from any other wine, especially on Valentine’s Day. You’ll earn extra points if you secure a bottle from the Burgundian village of Chambolle-Musigny and the perfectly-named but hard-to-find “Les Amoureuses,” i.e., “The Lovers,” premier cru vineyard.
For love on a budget, go with a cru Beaujolais, which is a slightly more serious cousin of the more familiar Beaujolais Nouveau. You’ll say it all with a “St. Amour,” the northernmost of the cru Beaujolais villages. Like most wine from Beaujolais, it is irresistibly light and fruity and costs less than $15 a bottle. Excellent producers include Georges Dubeouf, Marcel Lapierre, Mommessin, Château de la Chaise, Jean Folliardand Michael Tête. Perfect for
Q: Tell us about your television show.
M: I’m a judge on PBS’s The Winemakers, which features 12 folks competing to have their own wine label. It’s compelling television; you’d be surprised at how intensely people yearn to break into the wine industry. We filmed the first season in California’s beautiful Paso Robles wine country and will soon be shooting the new season in France’s Rhone Valley. You can check out clips of the show at: www.TheWinemakers.tv.
Q: Word on the street is that you have a muscle car – do tell.
M: Ah, you mean “El Tigre,” which is one of 500 “Grabber Orange,” 400-horsepower street-legal racecars made by Saleen, a boutique manufacturer-modifier of high-performance Mustangs. In power, color, and form, the car pays homage to race legend Parnelli Jones’ 1970 Boss 302 Mustang, which ruled the SCCA Trans Am Series in the early seventies.
Q: So the car has a 70’s feel?
M: Undeniably. It’d be right at home in Starsky and Hutch or a Beastie Boys video. It comes complete with a “shaker scoop,” a cannon-like pipe protruding through its hood and “window louvers,” which look like black venetian blinds screwed into the back window. Besides giving the car an exquisitely menacing, Stegosaurian rear, I haven’t figured out a purpose for the louvers beyond making would-be tailgaters imagine that the driver is a once and future felon.
Q: What is it like having a muscle car in Manhattan?
M: In a city of solemn sedans and generic SUV’s, El Tigre is a mobile joy machine, a retro representation of West Coast tire-burning culture. Unlike your typical animosity-generating exotic car, I get the sense that El Tigre engenders goodwill in those it rumbles past. It has a certain democratic appeal: cops smile, street hustlers wink approvingly, and buttoned-up business types get Matchbox flashbacks. European tourists often stalk it with their camera phones, as they seem to take special pleasure in its unapologetic Americanness.
Q: Are people surprised to learn that a wine expert has such a car?
M: Often they are, and I like that. Life, like wine, is most interesting when it embraces the complex. The ability to experience many dimensions, some them pleasantly unexpected or seemingly contradictory, can be greatly satisfying.
Happy Valentine’s Day, and remember to drink bravely!